images that live in your CSS code should be PNG (this will include logos and banners). the key is that any image in your HTML on Shopify should be a JPEG when possible (this will include product images). PNG is higher-quality whereas JPEG is smaller (and therefore loads faster). There are two primary image formats for Shopify: PNG and JPEG. If you can tap in to the keywords potential customers are searching - and your image is high-quality and eye-catching - you just successfully directed traffic to your website. what do you expect your customers to search in order to find products like yours? try a tag formula like “-.jpg”. think of what Google image searches you want to appear in.įor example: you sell customized stationery. but once your image is on your Shopify page - it needs to have a descriptive and clear image name. You may have a folder full of product images with names like “IMG_43892.jpg”. when we say site loading speed we are talking about a metric you can control. don’t worry - if someone’s at grandma’s house on a hotspot trying to shop: they’re going to be aware of potentially slow internet. Yes! you want to aim for the lowest number of seconds you can using a tester like the Speed Boostr tool we talked about. how can there be one consistent speed? don’t people have varying internet speeds? Studies show that customers want e-commerce sites (online stores) to load writhing two seconds. but remember: every second of load time will drop your conversion. you’ll have to do a balancing act of content vs. there isn’t one hard and fast rule of how fast a website should load. but you can use a tool like Speed Boostr to check your time. plenty of other factors can affect your conversion. How do you know if you’re losing customers over loading time? it’s not easy. love that for you!Ĭontent that claps for your brand 6 tips to ensure Shopify images are optimized test your page speed you converted a regular shmegular browser into a customer. in the context of this blog - your conversion is how many people came to your website to check it out and then actually bought something. the one we discuss the most here is conversion. there are specific metrics that are most commonly used for ecomm businesses. metrics - the numbers that tell you how well your business is doing.image compression is the concept of minimizing the size (and therefore load time) of your image as much as you can without minimizing quality. if you have huge original size high-quality images all over your Shopify, your load time may suffer. image compression - the size and quality of any image affects the amount of data it holds.the more descriptive and specific that alt text is: the more frequently your image will appear in searches. this means you describe the image in a text box. for every image you upload to Shopify: you have the option to add alt text. Google Analytics is a free tool that you can use to make sure the images and text on your website are searchable. this term refers to anything that helps boost your website to the top of the search engine results. before we break out our tips for making sure your customers aren’t swiping away from your Shopify site - let’s define some of these terms. so don’t get too caught up in understanding the nitty-gritty of image optimization (there’s a few apps to do that work for you). studies show that customers are more likely to leave your website with every passing second of load time.you’re a business owner. if your images aren’t optimized (we’ll get into precisely what that means) you could be losing customers. overall: this means your Shopify page carries a LOT of data. If your business is on Shopify, chances are you’ve got tons of product photos and have spent countless hours sorting through your product images to choose the very best ones.
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